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Elug Sports Management

ELUG Sports Management

ELUG Sports Management is a dynamic and innovative division of the ELUG Group, established with a mission to transform the landscape of sports management in Africa and beyond. Dedicated to empowering athletes, developing grassroots talent, and delivering world-class sports consulting, ELUG Sports Management is at the forefront of a new era in sports excellence.

A Division of ELUG Group

As a subsidiary of the ELUG Group, a diversified conglomerate with interests spanning finance, technology, and development, ELUG Sports Management benefits from a strong organizational backbone, cross-industry partnerships, and access to capital and global networks.

Athlete Representation
We provide comprehensive career management for professional and amateur athletes. From contract negotiation and sponsorship acquisition to personal branding and media relations, we ensure our clients achieve their full potential on and off the field.
Event Management & Sports Consultancy
We organize and manage sporting events, tournaments, and exhibitions, offering logistics, planning, and promotional support. Additionally, we provide consultancy services for sports clubs, academies, and federations on governance, operations, and development strategies.
Talent Scouting & Development
We identify and nurture emerging talent through structured scouting programs, camps, and academy partnerships. Our grassroots outreach ensures early identification and holistic development of promising athletes.
Corporate Partnerships & Sponsorships
We connect brands with sports through strategic sponsorship programs, helping organizations engage audiences through sport. ELUG Sports Management designs impactful brand activations, corporate tournaments, and sports-based CSR programs.

Let’s Build the Future Together

Whether you’re an aspiring athlete, a professional sports organization, a corporate brand, or a sports enthusiast, ELUG Sports Management invites you to join us in redefining the future of sports in Africa and beyond.

We are a group of experts that help build your brand for exposure and traffic. We give your brand that lift you never imagined

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New York Office